I haven’t looked back since choosing a career in marketing. There’s something special about seeing brands flourish and teams succeed that continues to drive me after many years in the industry.
My journey has taken me across the marketing landscape—from established FMCG brands where I drove market leadership for Jordans cereals and Banana Boat sunscreen, to innovative fintech startups where I scaled credit portfolio growth 6-fold. Along the way, I’ve honed my expertise across B2B, B2C and D2C environments, adapting strategies to diverse audiences and business needs.
I thrive on combining data-driven decision making with creative brand development. Whether establishing brand positioning, creating AI-assisted personalised content, implementing marketing automation & attribution systems or crafting omnichannel strategies – I focus on delivering measurable results.
What sets me apart is my entrepreneurial mindset. I excel at building high-performing teams and transforming marketing functions from inception to market leadership. With experience managing budgets from $50K to $15M, I’ve developed a knack for maximising impact regardless of resources.
I can help you with:
- Brand and marketing strategy: Competitor audits, Go-To-Market and business plans, tone of voice documents, brand positioning, annual marketing plans
- Hands-on B2B and B2C campaign management : Expertise in full-funnel brand marketing, from awareness to retention, with proven success across diverse industries and channels.
- Content Creation: Short-form and long-form content on varied topics relevant to diverse industries.